Undergraduate Programs

Media Production, Management, and Technology

Exciting careers in the business of creative media and entertainment.

From HBO, National Geographic, CNN, ESPN and more, our graduates and research faculty are changing the communications landscape, addressing important societal issues through technology and story.

The Media Production, Management, and Technology (MPMT) Department combines powerful disciplines to help students achieve their best in these exciting areas:

Digital Film and TV Production

Careers in creative storytelling through words, action, sound, cinematography, and music. Graduates communicate both fact and fiction through live sporting events, scripted programs, marketing content, documentaries, and cinema. Careers include:

Film & TV Director
Film Editor
Sports TV Director
Sports TV Producer
TV Programmer
Screen writer
Visual effects artist
Sound recordist
Director of Photography
Documentary Director
Social media producer
Many More!

Management and Strategy

Careers in business and operations side of the media and communications industries. Graduates work on consumer/audience research, strategic management, content development, distribution, operations, and planning. Careers include:

Brand Manager
Brand Strategist
Audience Researcher
Consumer Analyst
Social Media Manager
Programming Director
Multiplatform Researcher
Event Coordinator
Promotions Director
Marketing Specialist
Many More!

Media and Society

Careers in media and audience impact. Students can specialize in digital and social media, multicultural communication, immersive media, human-machine communication, or the influence of media on health, politics, sports and more. Careers include:

Social media manager
Social media producer
Digital marketing
Strategic event director
Brand researcher
Political communications
UI/UX research
UI/UX design
SEO analyst
SEO marketer
Marketing specialist
Many more!

Dive Into Immersive Learning

At CJC, the atmosphere is electric with nonstop production activities, from live sports to cutting-edge streaming projects. With seven broadcast stations, digital media studios, and post-production labs, this vibrant environment provides students with hands-on experience, valuable industry connections, and the skills needed to thrive in the ever-evolving media landscape. See our Immersion Experiences!

Courses

The Media Production, Management, and Technology Department offers more than 30 required and elective classes to prepare you for careers in advertising and related industries. You can find a list of these courses in the UF Course Catalog.

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Syllabi

You can view a list of syllabi for most MPMT classes over the past four semesters.

View Syllabi

Learning Compact

The MPMT Academic Learning Compact identifies the skills students should acquire if they follow the major’s prescribed course of study. These skills describe the core learning expectations in the areas of content knowledge and skills, communication skills and critical thinking skills that UF is required to assess for each baccalaureate degree program.

Combination Degrees

Our combination degree allows undergraduate students to take graduate-level courses and receive both an undergraduate and Master of Arts in Mass Communication degree with less time and money than pursuing both separately.

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Media Production, Management, and Technology Department Faculty & Staff

Roxane Coche, Ph.D.

Associate Professor and Chair – Department of Media Production, Management, and Technology

2079 Weimer

352-392-5059 Send Email See Bio

James Babanikos, Ph.D.

Associate Dean for Undergraduate Affairs – Professional Advising and Teaching Hub

Professor – Department of Media Production, Management, and Technology

1060 Weimer

352-392-6399 Send Email See Bio

Sylvia M. Chan-Olmsted, Ph.D.

Professor – Department of Media Production, Management, and Technology
Director of Media Consumer Research

1200A Weimer

352-392-4211 Send Email See Bio

Eric C. Esterline

Director – Sports Journalism and Communication,
Sports Newsroom Manager – Innovation News Center,
Senior Lecturer in Sports Media and Communication,
Lecturer in Sport Management

2311 Weimer

352-846-0172 Send Email See Bio